Ryan Lauengco
I help remodelers and builders book more appointments with homeowners who haven’t started price shopping yet.
- The ad, which I run and keep improving
- The form and the page they land on
- The videos and messages they see before your visit
- Fund the ad spend (your account, your cap)
- Call qualified leads within the time we agree on: you or someone on your team
- Record a few short videos homeowners see before the visit
I'm paid when a qualified homeowner shows up for the consult. No show, no charge. Whether they sign happens at the kitchen table, and that part is yours.
We agree on what "qualified" means before anything runs: your area, a project you want, a real timeline, a budget at or above your floor.
You're out the ad budget you capped, the setup, and some time on consults that didn't close. Then you're where you are today.
You'll know what a qualified homeowner costs you. You'll have a source of jobs besides referrals. And every job that closes can bring new referrals.
Not enough time or budget
Ads are pay to play. Most ads that "didn't work" never ran long enough to tell anyone anything. $3,000 ($100 a day for about a month) is the minimum, and even that only gives a first read. We set the floor, leave it alone for two weeks, then change one thing at a time.
Leads not called fast enough
A lead that sits for hours is gone. We agree on a response time before we start. It doesn't have to be you, but it has to be someone, every time.
Appointments cancel
The videos before the visit help homeowners get to know you a bit, which can make them more committed and less likely to judge you on price alone.
Consults don't close
I can't control the close. If qualified people show up but don't sign near your normal rate, that's a kitchen-table problem, not an ad problem. I'm saying it now so we never argue about it later.
At this budget, the first month measures two things: whether the system runs, and what a qualified lead costs in your area.
We'll count appointments, but there won't be enough to judge on, and jobs sign months after the month ends.
So we take the cost per lead, run it through your own close rate to get roughly what a signed job costs you, and compare that to what you told me you'd pay to land one.